Political parties and personal data

We’re all working on the assumption that Rishi Sunak will find the courage to call a General Election sometime this year. Political parties are keener than ever to speak directly to you – but they can’t get into your inbox or social media feed unless they can capture your personal data.  With trust in political processes at an all-time low, being open, transparent and accountable about the use by political parties of your data is essential for a healthy democracy. But early indications show some political parties are riding roughshod over crucial data rights.