Candy Crush isn’t the only one. Countless apps claim they’re suitable for young kids, while the terms and conditions reveal they’re not. Why? Because targeting under-13s with surveillance ads is illegal – unless you pretend you’re not doing it.
By hiding the age that matters in the license , app makers are trying to cover themselves, while still luring kids in. So young children are exposed to ads that are only suitable for teens, and are sucked into data tracking.
App stores and developers are knowingly misleading kids and their parents – and profiting from it.
We’ve filed a formal complaint with the Competition and Markets Authority, urging them to crack down on these shady practices.
Now we need your voice. Join our campaign to protect children from fake age ratings.