Skip to main content
Case

Pressuring the app stores to stop using fake age ratings

Tech giants are hiding the age range for apps in the small print, so they can hand out surveillance ads and rake in money off the backs of our kids.

Tada Images / Shutterstock

Case overview

Candy Crush is one of the most popular games ever, with over 5 billion downloads since 2012. It’s rated “4+” on app stores – but is it really safe for young kids?

Not quite. Hidden in the small print of the license agreement is a clause that says users must be “at least 13 years old.”

Part of campaign: