Skip to main content

Take part in our short survey

Help us make sure we’re guided by what really matters to the people who make Good Law Project happen.

Tell us your thoughts
Case

General Election: Help us stop political parties misusing your data

We’re all working on the assumption that Rishi Sunak will find the courage to call a General Election sometime this year. Political parties are keener than ever to speak directly to you – but they can’t get into your inbox or social media feed unless they can capture your personal data.  With trust in political processes at an all-time low, being open, transparent and accountable about the use by political parties of your data is essential for a healthy democracy. But early indications show some political parties are riding roughshod over crucial data rights.

Case overview

When political parties take your data, they start to build a psychological profile and put you into segments which try to capture your values, opinions and attitudes. They then use these segments – like “Worcester woman” or “Workington man” – to make campaigning messages that appeal to these broad stereotypes. Rather than dealing with the big strategic political issues of our time, they tap into our insecurities, using micro-targeted digital ads to campaign on fear rather than hope.

Part of campaign: